Privacy Policy

Last Updated: October 14, 2025

1. General Information

This Privacy Policy explains how Online Smarty LTD, company number 11339653, registered at 124 City Road, London, EC1V 2NX, United Kingdom, (“Online Smarty”, “we”, “our”, or “us”) collects, uses, protects, and shares personal data when you visit our website https://www.onlinesmarty.solutions and use our digital marketing services.

Online Smarty LTD complies with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable international data protection laws.

2. Data Controller

Online Smarty LTD
📍 Address: 124 City Road, London, EC1V 2NX, United Kingdom
📧 Email: [email protected]
📞 Phone: +44 7360 504476

3. Personal Data We Collect

We may collect the following categories of personal data:

Identification and contact details: name, email address, phone number, company name.
Professional information: job title, business website, or industry information.
Technical data: IP address, browser type, operating system, device information, and browsing behavior through cookies and similar technologies.
Communication data: information you provide when contacting us via forms, email, or chat.
Billing information: data required for invoicing and contractual purposes.

4. How We Collect Data

We collect personal information through:

Contact or quote request forms on our website.
Newsletter subscriptions or downloads.
Cookies and tracking technologies (Google Analytics, Meta Pixel, TikTok Ads, etc.).
Direct communications (email, chat, or social media).
Service agreements or business transactions.

5. Purpose of Processing

Your personal data is processed for the following purposes:

To provide information about our digital marketing, automation, and AI services.
To respond to inquiries, requests, or project proposals.
To send newsletters or marketing content (only with your consent).
To manage service contracts and client relationships.
To analyze web traffic and improve user experience.
To comply with legal, tax, or regulatory obligations.

6. Legal Basis for Processing

According to the GDPR and UK GDPR, the legal bases for processing your data include:

Consent (Article 6.1.a): when you voluntarily submit a form or subscribe.
Performance of a contract or pre-contractual steps (Article 6.1.b).
Legal obligation (Article 6.1.c).
Legitimate interest (Article 6.1.f): improving our services and ensuring website security.

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, including:

For the duration of the business relationship.
Until consent is withdrawn for marketing communications.
For the period required by law to comply with accounting or legal obligations.

8. Data Sharing and International Transfers

We may share personal data with:

Technology providers (hosting, analytics, or CRM services).
Advertising platforms such as Google, Meta, or TikTok.
Freelancers and business partners involved in project delivery.

When data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the ICO or the European Commission, to guarantee adequate data protection.

9. User Rights

Under applicable data protection laws, you have the right to:

Access your personal data.
Rectify inaccurate or incomplete data.
Erase your data (“right to be forgotten”).
Restrict or object to the processing of your data.
Data portability to another controller.
Withdraw consent at any time.

You can exercise these rights by contacting us at [email protected] with the subject “Data Protection”, including proof of identity.

If you believe your data rights have been violated, you may lodge a complaint with the Information Commissioner’s Office (ICO) in the UK or your local data protection authority.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for analytics, functionality, and advertising purposes.

For more information and to manage your preferences, please refer to our [Cookie Policy] (to be added).

11. Data Security

Online Smarty LTD implements appropriate technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or destruction, in line with industry best practices and legal requirements.

12. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from minors. If you believe a child has provided personal data, please contact us so we can delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The date of the latest version is indicated at the top of this document. We encourage you to review it periodically.